He has been passionately involved with interactive entertainment since the early 90s. During his experience in the games industry, while at Psygnosis and Sony, he oversaw and participated in the development of several titles for PC and PlayStation.

In 1999, he moved into Flash development where he worked for OgilvyInteractive in Madrid, DoubleYou in Barcelona and Hi-ReS! in London, among other design and advertising agencies. During these years, his Flash work has evolved into the fields of graphic and typographic effects, motion design, interactivity and 3D.