(Best) Practice Makes Perfect ( 20:15 - 21:15 ) - Agency Republic
We work in a field where every day there are a million decisions, from minor amends to major creative and structural changes made to your project at any one time. As creatives, conceptors, IAs, and developers, we constantly have to field a barrage of requests from clients, account handlers and project managers, that can often present major obstacles throughout a production cycle. It’s only by the practice of making (and learning from our) mistakes that we have been able to grow and evolve as a company and develop our product to the point where we have gained a good reputation for the innovative and aspirational work that we try (and do).
But with so much R&D happening on a daily basis, it makes accurate planning of an entire project a logistical nightmare. At Agency Republic we are trying to embrace those nightmares and turn them into production lessons we can all learn from. In creating opportunities from the challenges that we face through exploration/experimentation, we find we can produce some of the best work that we’ve ever done.

Sometimes its OK to not know how to do something.
Sometimes it makes for something much, much more interesting…

Prizes for the free raffle
1 copy of Flash Application Design Solutions: The Flash Usability Handbook.
1 copy of The Essential Guide to Flex 2 with ActionScript 3.0.

Sponsored by friends of ED.

Broadcast
We will try and broadcast the event live, although the bandwidth at the venue is tight, so again no guarentees, and the number of connections may be limited (first come first served). View the broadcast live here.

When/Where
Date: 26th April 2007 (26/04/2007)
Time: 19:00 - 23:00 (doors open at 18:30)
Venue: Cosmo, 50-54 Clerkenwell Road, EC1M 5PS (click for map)
Nearest Tube: Barbican